AI Visibility Strategy

Generative Engine Optimization (GEO): A Practical Framework

GEO is not a trend label. It is operational SEO for how people now discover answers in ChatGPT, Claude, Perplexity, and AI-enhanced search. This guide breaks the work into concrete steps you can execute weekly.

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If your pages are discovered but not indexed, GEO starts with one hard truth: answer engines do not reward page count. They reward confidence. Confidence is created by clarity, evidence, and structure.

What GEO actually optimizes

Traditional SEO optimizes ranking positions. GEO optimizes source selection. Your page must be easy for AI systems to parse, trust, and cite.

  • Clarity: one page = one clear user intent
  • Evidence: metrics, examples, and verifiable claims
  • Structure: headings, lists, and schema that extract cleanly
  • Connection: internal links that establish topic hierarchy

The 5-layer GEO stack

1. Entity layer

Make identity unambiguous: who you are, what you do, where you operate, and what outcomes you produce. Keep this consistent across homepage, about page, and social profiles.

2. Intent layer

Create pages mapped to real query clusters. For this site, that means dedicated pages for terms like tantric massage ubud,AEO consultant, and OpenClaw install help.

3. Evidence layer

Publish outcomes users can quote: savings, speed gains, bug reduction, rollout timelines, and implementation constraints.

4. Retrieval layer

Strengthen crawl priorities with a clean sitemap and homepage links to your money pages. Remove or noindex weak utility pages.

5. Conversion layer

Every high-intent page needs a direct next step: contact, booking, or a short qualification form.

Weekly GEO operating system

  1. Pick one high-intent query and map the exact page to own it.
  2. Publish or upgrade the page with direct answer + proof + FAQ.
  3. Add 3-5 internal links from top pages to that page.
  4. Ensure it appears in sitemap and has canonical metadata.
  5. Request indexing only for pages that pass the quality threshold.

Quality threshold checklist (before indexing request)

  • Clear H1 aligned to one intent
  • Strong opening paragraph that directly answers the query
  • At least one concrete proof block (metric, case, or cited source)
  • FAQ section handling common objections
  • Internal links from homepage or a high-authority parent page
  • Visible CTA with response expectation

Common GEO mistakes that slow indexing

  • Publishing many thin pages with overlapping intent
  • Using external-only links on your own blog cards
  • Sitemaps containing 404s or pages you do not want indexed
  • Writing generic thought leadership with no proof

Where to start on this site

Prioritize pages tied to real demand first: Tantra Massage Ubud, AEO guide, and measurable case studies. Then support them with blog articles that answer adjacent questions.

Need help implementing GEO in production?

I work hands-on with founders and teams to turn scattered content into a clean citation system that drives qualified inbound.

Book a GEO strategy session

Related Reading

OpenClaw Installation Playbook for Teams
OpenClaw Installation Playbook for TeamsDeployment checklist, security guardrails, and rollout sequence for OpenClaw installations in real client environments.
Answer Engine Optimization (AEO) Guide
Answer Engine Optimization (AEO) GuideHow to structure content so AI answer engines can discover, extract, and cite your expertise.
Generative AI Score for Websites
Generative AI Score for WebsitesWhat AI engines evaluate before citing or recommending a website.